Papers

• “A value-based wellbeing framework”, co-authors Mele, C., Russo-Spena, T., Tregua, M. Journal of Macromarketing, 2022

• “From market driving to market shaping: impact of a language shift" co-author Mele, C and Spano,M. Journal of Business and Industrial Marketing, 2022

• “Informal Sellers and Formal Markets: A Habitus Gap”, co-authors Araujo, L and Kidd, T. Journal of Business and Industrial Markets, Vol. ahead-of-print No. ahead-of-print, 2021.

• “Serving the Invisible Poor: Segmenting the Market”, co-author Sehth, J., Journal Global Marketing, 34(4), 270-281, 2021. https://doi.org/10.1080/08911762.2021.1886386

• “Social business innovation: A fresh conceptualisation of collective practices”, co-authors Mele, C., Russo-Spena,T., Tregua, M., Social Business, 10(1), 5-34, 2020.

• "Shaping Service Ecosystems: exploring the Dark Side of agency" co-authors, Nenonen, S., Kaartemo, V., Mele, C., Storbacka, K., Wernicje, C., and Nariswari, A., Journal of Service Management, 29 (4), 521-545, 2018.

• “A4A relationships”, co-authors Polese, F., Tronvoll, B., Bruni R., and Carrubbo, L., Journal of Service Theory and Practice 27(5), 1040-1056, 2017. https://doi.org/10.1108/jstp-05-2017-0085

• “Business Models to Serve Low Income Consumers in Emerging Markets”, co-author Sheth, J.N., Marketing Theory, Volume 17 Issue 3, pp. 373-391, 2017. https://doi.org/10.1177/1470593117704262

• “Market resource gaps: Identifying resources to co-create solutions that facilitate consumption”, co-author Lisa Abendroth, Marketing Theory, 17 issue: 3, pp.: 357-371, 2017. https://doi.org/10.1177/1470593117702291

• “The role of shared intentions in the emergence of service ecosystems”, co-authors Taillard Marie, Peters Linda and Mele Cristina, Journal of Business Research, Volume 69 Issue 8, pp 2972-2980, 2016. https://doi.org/10.1016/j.jbusres.2016.02.030

• “Marketization and its Limits”, co-author Luis Araujo, Decisions, Special Issue on Re-thinking Marketing, Volume 42, Issue 4, pp.451-456, 2015. [Download]

• “A Holistic Market Conceptualization”, co-authors Cristina Mele, Kaj Storbacka, Journal of the Academy of Marketing Science Volume 43, Issue 1, January, pp. 100-114, 2015. [Download] https://doi.org/10.1007/s11747-014-0383-8

• “Contemporary Marketing Practices in Latina America: The cases of Argentina and Brazil”, co-authors Gabriel Levrini, Tomas Kidd, Russian Management Journal, Volume 13 (1), pp. 27-42, 2015.

• “Business Model Innovation: Learning from a High-tech-low-fee Medical Healthcare Model for the BOP”, co-autho Tomas Kidd, International Journal of Pharmaceutical and Healthcare Marketing Volume 9 (3), pp. 200-218, 2015. [Download] https://doi.org/10.1108/ijphm-02-2014-0011

• “VSA and SDL Contribution to Strategic Thinking in Emerging Economies”, co-author Sergio Barile, Maria Luisa Saviano, Francesco Polese, Managing Service Quality, Vol. 24, No. 6, pp. 565-591, 2014. [Download] https://doi.org/10.1108/msq-09-2013-0199

• “A New Perspective on Market Dynamics: Market Plasticity and the Stability-Fluidity Dialectics”, co-authors Suvi Nenonen, Hans Kjellberg, Lilliemay Cheung, Sara Linderman, Criitina Mele, Laszlo Sajtos, Kaj Storbacka, Marketing Theory, Vol 14, No.3, September, 2014. [Download] https://doi.org/10.1177/1470593114534342

• “Characterizing Emerging Markets”, co-author Kidd, T., Organizations and Markets in Emerging Economies, Vol. 3, No. 2 (6), 2012, p. 8-22. [Download]

• “Configurational Fit: Understanding the Pre-requisites to Successful Value Co-creation”, co-author Polese, F., Imprese, Ambiente, Management, Vol. 4, No.3, 2012, p.355-374.

• "The Service Dominant Logic: A Conceptual Foundation to Address the Underserved”, International Journal of Rural Management, special issue on "Rural Marketing: Marketing to Rural, Poor, or Disadvantaged Consumers", Sage publications, Vol 8, No 1,2, 2012, p.61-83. [Download]

• “Value Co-creation: Using a Viable Systems Approach to Draw Implications from Organizational Theories”, co-authors Polese F. and Brodie, R. Mercati e Competitivitá, Vol 1, pp.19-38, 2012. [Download]

• “An Introduction to the Viable System Approach and its Contribution to Marketing”, co-author Barile S., Polese F., and Saviano, M., Journal of Business Market Management, Vol 2, 2012, p. 54-78. [Download]
  
  

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Book Chapters

• “Is Service Management experiencing a Change of Era?” co-author Mele,C. in Handbook of Service Management (eds) Edvardsson, B. and Stronvoll, B., Palgrave.

• “Democratizing the access to formal markets: Challenges for informal sellers”, in Marketing to the Poor, (eds) Wani, T. A. and Singh, R. Routledge (Taylor and Francis Group), 2021.

• “Antifragility Strategies: The Arbusta case in COVID 19 Argentina”, co-author Kharoubi Echenique, L., in Community, the Economy, and the COVID-19 Pandemic: Lessons Learned in Community and Market Development (eds) Shultz, C., Sirgy, J. and Rahtz, D., Springer Publishing, 2021.

• “Change of Era or Era of Change? in The Impact of the COVID-19 on International Business: Change of Era, (eds) Marinov, M. and Marinova, S., Routledge, 19-26, 2021.

• “Developing Midrange Theory for Emerging Markets: a service-dominant logic perspective”, co-author Mele, C., Chapter 35 in Sage Handbook on Service-Dominant Logic, (eds) Vargo, S.L. and Lusch, R.F., Sage, 599-618, 2018.

• "Complexity and Governance”, co-authors Barile. S. and Polese, F., Global Encyclopedia of Public Administration, Public Policy, and Governance, (ed) Farazmand,A., Springler, 2018.

• “Designing Solutions for the low income consumer markets:  Four schools of thought”, co-author Sheth J.N., Chapter 5 in Bottom of the Pyramid Marketing: Making, Shaping and Developing BOP Markets, (ed) Singh, R., Emerald, 2018.