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Andrés Hatum publicó su libro MASTERING CREATIVITY IN ORGANIZATIONS

Lo publicó la editorial Edward Elgar para Reino Unido y Estados Unidos

El profesor de la Escuela de Negocios de UTDT, Andrés Hatum, publicó recientemente su libro MASTERING CREATIVITY IN ORGANIZATIONS


This book identifies best practices, leadership styles, and organizational structures for the stimulation of
organizational creativity. Andrés Hatum first explains what creativity means in an organizational context. He then
explores the ways in which an organization can foster it, with an aim to help any company – not just companies
in creative fields or industries – become an organization in which new ideas flow, new processes are developed,
and new products are brought to market. In doing so, he provides scholars with a solid framework for studying
and understanding the deeper meaning of creativity. (Ver más)